About us
We are the food travel experts. So what does that mean? It means that we are experts in creating and running food outlets in locations where people are on the move. Whether it’s jetting off somewhere more exotic, getting on a train or stopping off at a motorway service area, we will make sure the food and drink on offer is the ideal selection to meet the needs of the many different types of traveller.
Globally, we now operate in 35 countries worldwide at around 600+ sites, and we have an extensive portfolio of more than 500 international, national, local and speciality brands. These include our own brands, such as Upper Crust, Ritazza and Camden food co. as well as brands we franchise, including M&S, Starbucks and Burger King. We’ve also work with a number of famous chefs, including Jamie Oliver and Gordon Ramsey, to create bespoke brands.
We strongly believe that by creating a culture where our values are front and centre and lived and breathed, we will achieve our vision of being the leading food and beverage operator in travel locations worldwide.
Our values, listed below, are integral to our business and underpin everything we do. They were developed in consultation with our teams across the world and reflect what it means to be part of the SSP team.
- We are one team … working together and sharing our best ideas to fulfil our global potential.
- We are results focused… delivering great food and service for our customers and outstanding results for our clients, shareholders and colleagues
- We all make a difference… respecting each other, acting responsibly and being accountable for the contributions that we make.
- We are bold …seizing opportunities, innovating and quickly adapting every day.
- We celebrate success… recognising and valuing everyone’s achievements.
The Role
This role will be reporting directly to the General Manager and is responsible to build the brand and raise brand awareness and shape the SSP Mactan Cebu’s outward image, maximize all marketing opportunities in SSP Mactan Cebu to drive the implementation of new plan initiatives, manage brand portfolio and ensure compliance to brand and marketing activities. This role is responsible for negotiating with existing and potential new vendors and suppliers in order to secure more marketing support and income for products and services in the market.
Responsibilities
1.Strategy and Financial Performance
- Assist in strategic marketing planning and drive improvement in profitability for SSP Mactan Cebu.
- Negotiate with existing and potential new vendors and suppliers in order to secure more marketing support and income for products and services in the market.
- Define marketing recommendations or strategies that support business goals, in collaboration with senior management and stakeholders for the site and local market.
2.Analysis and Report
- Monitor, review and implement pricing architecture in the market, with reference to client and brand restrictions.
- Monitor and manage gross margin in the market, looking to mitigate cost price increases and re-engineering products.
- Review all promotions and discounts, ensuring their financial viability.
- Heavy hitting analytical skills.
3.Budget
- Monitor marketing budget to be utilized effectively and control marketing expenses within the budget.
4.Business growth and project
- Co-ordinate the mobilization project with all department concerns
5.Commercial Marketing
- Execute and drive implementation and delivery of the new plan for SSP Mactan Cebu
- Manage the team to plan, direct and coordinate all the activities that contribute to company profitability and customer satisfaction by executing activities in a timely manner
- Directs the process which includes the planning of activity, till set up, design and execution of in store collateral, inventory control and training to operations.
- The manager ensures that every step of the process is functioning effectively to avoid costly delays and lost opportunities.
6.Branding
- Manage all the brand team in implementing marketing strategy to build brand awareness and drive sales.
- Analyze the market’s brand positioning and consumer insights.
- Manage and review the branding concepts for own brands including key visuals, design, advertising and visual merchandising.
- Translating brand elements into plans and go-to-market strategies.
- Manage branding and marketing strategy for key franchise brands in the market to ensure consistency to maximize revenue and profit.
- Review the branding and marketing collaborations with all major suppliers across all territories, supporting the tender process and maximize the financial benefit to SSP, through supplier income and visibility support.
Job Requirements
- Bachelor’s degree in Business Management or relevant academic qualification in commerce, marketing or business management disciplines
- At least 5 years’ experience relevant experience in a similar capacity in MNC with leadership role while F&B and retail exposure in fast-moving, dynamic environment within a commercially driven organization is preferred.
- Strong commercial and financial acumen with an ability to take a proactive approach to overcome challenges and achieve results.
- Knowledge of Adobe Photoshop and Illustrator are preferred.
- Commercially astute and extremely numerate
- Excellent negotiation and interpersonal skill to both internal and external stakeholders